Official St Louis Hockey Saint Louis T-Shirt . London Fashion Week designer Roksanda is collaborating with supermarket clothing brand George at Asda as part of LFW’s continued 40th-anniversary celebrations.The collaborative collection will offer Roksanda’s signature style to an accessible audience while raising funds for the BFC Foundation programme, a charity supporting the future growth and success of the British fashion industry with a focus on education, grant-giving, and business mentoring.George at Asda states its donation to the BFC Foundation is part of its ongoing commitment to British Fashion. The amount of the donation has not been disclosed.Commenting on the collaboration, Roksanda said in a statement: ‘‘As an alumnus of the BFC NewGen, this collaboration has allowed me to give back to the community, which helped start my creative career. Incredibly fortunate to be a previous winner, I understand the importance of support and how without it, brands might not be able to grow and develop to their full potential.“In celebration of London Fashion Week’s 40th anniversary, I am delighted to collaborate with George and the British Fashion Council on a collection that not only honours but also spotlights the extraordinary work of NewGen. Together, we aim to generate funds that will inspire and empower the next wave of innovative designers, ensuring their voices are heard and celebrated beyond the fashion landscape.”The 30-piece collection, launching on September 17, showcases Roksanda’s signature use of colour, femininity and sculptural shapes. Highlights include a burgundy trench coat, a sweat dress reinvented, two-tone oversized puffer scarves, graphic T-shirts and sweatshirts, colour-pop borg fleeces, and popper-side track pants, as well as compact-knit flare trousers and skirts with coordinating jumpers.Liz Evans, chief commercial officer at George, said: “As the first supermarket fashion retailer in the UK, we felt this was the perfect opportunity to bring to life our brand mission of democratising great style and quality at a compelling price.
Chủ Nhật, 12 tháng 1, 2025
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