Alestorm – Tour Of The Dead Marauder 2024 Concert Music T-Shirt . As the oldest GenZers reach marrying age in their mid-20s, they’re increasingly putting their own spin on nuptials and are letting go of some antiquated traditions.Part of this is also being driven by these younger non-conforming consumers being forced into even more cost sensitivity than Millennials.“The cost-of-living crisis has affected Gen Z, and they feel deeply insecure about their finances,” said Rees. “Over half are living paycheck to paycheck and a third are living with their parents. So it’s no surprise that fast fashion, which has seen its market share increase over the last few years due to the cost-of-living crisis, is capitalizing on the need for affordable, on-trend wedding fashion.”
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Alestorm – Tour Of The Dead Marauder 2024 Concert Music T-Shirt . At the same time, wedding fashion is a lot less traditional now, she said. With wedding dresses in particular, one trend that emerged during the pandemic was the popularity of black wedding gowns.“Gen Z is very much picking up where Millennials left off here. So it’s not uncommon for brides to wear alternative colors to white, or to change outfits several times during the course of the event. So this an area where fast fashion brands can really fill a void,” Rees said.Shein, which launched in 2012 and has since ballooned into the world’s biggest online-only fast-fashion seller, also sells bridal and wedding wear. Its bridal gowns cost on average between $50 and $100, up to a maximum of $200. On Memorial Day weekend, the retailer will open a wedding-related pop-up shop in Las Vegas to showcase its new bridal gowns and bridesmaid dresses.
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