What is eco-friendly fashion I spent most of my adult life on ships that sank on purpose and you expect me to be normal shirt. Once the term conjured images of a woman bravely shrugging on a shapeless brown sack, sacrificing style for the environmental crusade. As discussion of the global climate emergency grows more urgent, fashion labels are responding, and this stereotype is being rapidly left behind. The textile industry is responsible for almost 10% of the world’s greenhouse gas emissions, a fact which is increasingly important to consumers: in a study published by KPMG in 2019, 82% of Londoners said they were concerned about the environment, with 54% specifically in support of sustainable fashion.
I spent most of my adult life on ships that sank on purpose and you expect me to be normal shirt, hoodie, sweater, longsleeve and ladies t-shirt
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